King Research - Research

King Research's primary research methodology is based on conducting focus groups all over the United States, Europe and Asia. We use a rock-solid research methodology, and manage projects for technology clients of all sizes - from leading public companies to startups.

King Research also conducts online focus groups, telephone surveys and in-depth one-on-one interviews for clients around the world. Some of our research projects have helped clients to:

  •  
    		•  Develop products with features that their customers need and value
  •  
    		•  Price products & services for the most profit by customer type and channel
  •  
    		•  Discover the most profitable channels in the U.S. and international markets
  •  
    		•  Establish the right mix of public relations, advertising, direct mail and web marketing
  •  
    		•  Find the best possible strategic and tactical partners
  •  
    		•  Increase the number of qualified sales leads
  •  
    		•  Reduce sales cycles
  •  
    		•  Increase customer satisfaction
  •  
    		•  Grow market share
  •  
    		•  Find profitable new markets

    King Research uses a rigorous process, establishing research goals for each project and ensuring that we interview the people who can give us the data our clients need. We conduct our research in first-class focus group facilities around the world, interpret the data, and present our reports with recommendations - usually in a timeframe of under two months.